Live Briefs

At the beginning of this module we were asked to participate in group pitches for live briefs. Having just been diagnosed with sciatica which would require at least three months physical therapy, I was very concerned about letting my team down, so reluctantly decided to opt out of this brief.

The live brief pitches were made today but due to time differences between the US and UK, I caught up with the recordings. The pitches were very professional and I especially liked the Contrapol presentations. There were a wide variety of ideas that were really engaging from branding to video, dance and music. Although unable to join for this team excercise, watching the videos of the interviews really helped by gaining an inside look at how these things work. It was interesting to see how the pitches had developed over time, see the final images and to hear all the teams’ ideas.

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